Friday, February 24, 2006
Missing in action
While having lunch today, I mused over the "plastic" cheese slice i was putting in my sandwich. I'm lactose intolerant but for some stange reason these slices of "magic" cheese have no nasty side effects.
Work mate Muzza came into the smoko room and on seeing my cheese slices proceeded to tell a story about how his children demolished a packet on 60 cheese slices in one day. One of the other guys in the lunch room entered into the conversation saying how he missed the Chesdale cheese segments. All of a sudden you could have heard a pin drop. I stopped in horror. I hadn't seen the chesdale cheese segments in the supermarket for years, and suddenly a feeling of loss swept over me. How remiss was I in not noticing a kiwi icon disappearing.
In the immortal words of Rob from High Fidelity.....
What came first, the music or the misery? People worry about kids playing with guns, or watching violent videos, that some sort of culture of violence will take them over. Nobody worries about kids listening to thousands, literally thousands of songs about heartbreak, rejection, pain, misery and loss. Did I listen to pop music because I was miserable? Or was I miserable because I listened to pop music?
So had I forgotten the cheese segments first - or had their omission been the cause of my memory loss. Either way there was obviously some skullduggery on the part of Chesdale to secretly remove the segments - obviously if they were to make their removal common knowledge there would be an uproar. Bastards!
I think "they" secretly rid kiwi icons from our supermarket to slowly wean us onto generic world wide brands. Maybe even the most iconic kiwi brands will one day be a distant memory - and one day we will all be looking at our cup of teas in confusion, one empty hand will waver near the brim of the cup, the memory of the gingernut biscuit, long forgotten, but, in some instinctive sense remaining, as a part of race memory.
What other things have gone missing, taken from us? It's time to make a list before ... I....forget.....